As many of you know, before I became a Corporate Exit Strategist, I was a Virtual COO.
I took all of the knowledge I had gained from my 20 years in the Corporate world and offered my services to local and virtual businesses.
In the very beginning, I tried to get my Virtual COO business off the ground for several months without 1 paying client!
It was a struggle.
I was putting myself out there daily.
I was telling everyone I knew what I did and how I could help them.
I was following experts trying to absorb everything I possibly could about building a business.
After all of my time, sweat and lots of tears... I still couldn’t get a paying client for several months. And after I got my first one, the second and third were NO easier.
My business was failing and it was hard to admit.
Now that I can look back and see what was really going on, I realized 3 things I was doing exceptionally wrong and what I should have done instead.
Here are the 3 reasons your business will fail:
Reason #1: You’re trying to do everything perfect
Perfection is the enemy of greatness. When my clients come to me and are struggling… perfectionism is usually hidden somewhere.
Either you are afraid to “put yourself out there” and be seen… and fear the judgment and criticism that often comes from it.
Or you are trying to “look professional” and want top-notch images, branding, landing pages and are putting in way too many hours trying to achieve the Brand that you want.
:: What to do instead: Remind yourself that it is a process… we all have to start somewhere and it’s not going to be perfect. Every time you so something it will get better and better. 80% complete is done enough.
Reason #2: You’re trying to do too much
There is so much to do. When we get scared about money and bringing in sales… we tend to do more. Get on another social media platform, try a new marketing strategy and do everything we possibly can.
The problem is that you are sabotaging yourself by spreading yourself way too thin.
:: What to do instead: Your time is the most precious thing you have. I would rather see you concentrate your efforts. Go DEEP instead of wide. Focus on 1 social media channel and give it your all. Perfect 1 webinar every month instead of coming up with brand new content all the time.
Reason #3: You’re trying to do it all on your own
You are a smart cookie, you know it and I know it. And because of this you think you can figure it out all on your own… but how long is it going to take you?
If you had 20 hours a week to work on your business, I want you spending that 20 hours implementing not “trying to figure things out”.
As an entrepreneur your main focus should always be ROI. If you put in 20 hours of work, what is your return on investment? If you’re trying to figure it out on your own you ROI will be low to $0 and that’s probably one of the big reasons you biz is failing (your ROI is shot).
:: What to do instead: Get a mentor, learn from other people who has been there and done it! Why spend 6 months figuring out something you can learn in a matter of weeks working with a mentor. Get the support you need to build this dream business, whether you decide to work with me or someone else!