#1: Launch a Signature online course.
A Signature online course, as opposed to a simple passive income video course, is one which will ultimately become the flagship program for your business. You spend months, not days, creating it. You can bring in affiliates to help promote it. You can work with influencers to deliver great content. You improve it over time making it better and better. You are known in the industry for the topic of this course. Your course becomes the one that everyone recommends to their friends because it is THE course to take on this subject. That's a Signature course, and that is the direction that the online course industry is moving.
#2: You can pre-sell your online course.
Before wasting days, weeks, or even months creating your course and then trying to sell it, why not try to pre-sell it first? If you pre-sell your course for a month or two before your course goes live, you will be able to see if your audience is actually interested in what you have to offer. If they aren't buying, there is a disconnect between what you think they want and what they actually want.
Keep in mind several things when determining a price for your course. What is the cost of the products your audience typically buys? What bonuses or added value are you providing with the course? Is the course strictly DIY or is 1:1 coaching available? To help your students afford your course, you should offer a variety of packages and payment plans.
#4: Focus on 1 topic.
We all want to provide the best content we can, and we often feel that to justify our higher price points, we need to include everything in our courses. The truth is that overwhelming a student with too much content is a bad practice. When designing your course, focus on one specific topic.
#5: Keep the course title simple.
You may perceive it as boring, but when it comes to naming your course, that's what you want. You want people to know in 2-4 words exactly what your product is: 1) a course, and 2) what the course is about. Stick to a short, clear title when naming your course and avoid confusing titles.
#6: Build your email list first.
This is arguably the most important tip of all that is overlooked by so many course creators. You have to have an audience to launch your product to if you expect to make any sales. Start building your email list of prospective buyers as early as possible!
#7: Create a sales funnel.
You need to have a sales funnel that can help people who find your business join your email list, become educated about the subject matter you teach, and be pitched the courses you have. This is especially true if you have hopes of bringing in passive or residual income into your business. Building sales funnels can be a very time consuming process, but can result in big income over time if done properly.
#8: Invest in the right hardware and software.
Invest in the hardware and software that is going to make the creation of your course easy and, ultimately, more professional. Use online platforms like Teachable, Thinktific or Kajabi to host your course content. Invest in a good microphone like the Blue Yeti USB microphone. Invest in a good high-definition webcam, like the Logitech C920, if you have an older laptop.
#9: Develop a launch strategy.
Sending one email to your list or flooding Facebook groups you don't run with news about your course is not a recommended strategy to sell your offering. You need to create free content (e.g. blog posts, lead magnets). You need a real launch plan that has been proven to work.
#10: Join a program or hire a coach to help you launch successfully.
If you've never launched an online course before, you should know it's not easy. You won't be making 5 figures in a weekend like those other business coaches say on their Facebook ads. There is a lot of work that goes into it, and it needs to be done in a particular way. If you do have plans to create a Signature online course that will really grow your income and your impact with your audience, you need a program or coach to guide you through the process.